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As with other forms of communication, social media posts must adhere to certain best practices to ensure that they are accessible to individuals with disabilities.


General Best Practices

  • Alternative text should be added to all images.
  • Captions should be included for video content.
  • Links that go to anything other than a web page should include the format in the body of the link. Ex. (Video) or (PDF).
  • Linked content should also be accessible.
  • Hashtags should be formatted with camel case (ex. #GoSU and #OttosArmy) and included at the end of the post.
  • Graphical text should be avoided (exclusive of text in logos) unless complete alternative text is provided.
  • GIFs and memes should either include alternative text descriptions or the meaning should be communicated in the visible body of the post (ex. GIF: Little girl showing a sinister smile as a house burns behind her).

Platform Specific Guides



  • Twitter Accessibility Features page has a section titled What Tweet Authors Can Do, which provides information on alternative text, hashtags, emojis, and captions.



  • Commitment to Accessibility page has links to information on how to add a photosensitive/epilepsy toggle and warning and adding captions (they call it text-to-speech).

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