As with other forms of communication, social media posts must adhere to certain best practices to ensure that they are accessible to individuals with disabilities.

General Requirements

  • Alternative text must be added to all images.
  • Captions must be included for video content.
  • Linked content should also be accessible.
  • Hashtags should be formatted with camel case (ex. #GoSU) and included at the end of the post.
  • Images of text should not be used except for logos.
  • Do not use visual-only content such as GIFs or memes without text equivalence within the post. 

Platform Specific Guides

Facebook

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Instagram

TikTok




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