Updated February 1, 2021
Whenever possible, Syracuse University's new brand guidelines should be followed, including the visual identity and tone words. They present a unified, consistent look and messaging to the University’s many audiences. The main University brand is supported by the individual sub-units, such as schools and colleges, but not competing with them.
As you review the updated resources below, please note the following:
- No need to discard printed material with the old branding. When you reorder, you must order with new branding or risk having to reprint at your department’s expense.
- Electronic/digital content should start incorporating the new branding immediately.
The following gallery summarizes what has changed and what is available for your use. Find examples and illustrations in the Signature System Usage Guide.
MediaValet will now be the primary system to access edited photos and downloadable videos (such as SU stock footage and B-Roll) that you can utilize in your marketing materials. More details on using MediaValet can be found here on Answers.
To learn more about brand-aligned design solutions, watch the brand design workshop presented by the Syracuse University Division of Marketing and Communications.
Questions? Drop us a note.
Wordmark for College of Arts and Sciences
Available on Answers.
Departments and programs no longer have lockups. Use the new A&S wordmark. Leaving noticeable space around it, type the unit name in Sherman Sans. See examples on p.21 of the Signature System [PDF download].
Primary Syracuse University wordmark available on Answers.
Word and PowerPoint Templates
Materials for Loan
Limited number of banners and other materials available for short-term sign-out. Email email@example.com.