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Value Proposition and Pillars

March 2021

The College of Law has recently completed an exercise with the University Marketing team to establish the College’s Value Proposition and supporting Pillars. The document illustrates the completed, approved work.

The Value Proposition and Pillars provide College of Law team members with a foundation for clear, consistent, and compelling content for all communications tactics.

The text isn’t intended to be used word-for-word, unless the situation dictates, but as a guide to help form messages. Our marketing partners at Blackboard and the University are now using the same document to inform their College of Law projects.

Please contact Director of Communications and Media Relations Rob Conrad with questions.

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