Brandwatch

Brandwatch, a digital consumer intelligence platform, is considered one of the most powerful listening platform in the world helping researchers at Newhouse - students and faculty, to understand the people of the world in ways you didn’t think possible. No matter how fast things change, this technology follows in real-time.

10 licensed seats (allowing students 2-hour access, PhD students 4-hour access and faculty 8-hour)



Brandwatch for Classrooms

Brandwatch, a digital consumer intelligence platform, is considered one of the most powerful listening platform to understand the people of the world in ways you didn’t think possible.  Brandwatch for classrooms provides access to two years worth of historical data. To request access for your class please email newhelp@syr.edu to schedule a scoping meeting to define



Global Web Index 

Leading audience targeting company for the global marketing industry, shows how consumers think. GWI has been delivering game-changing insights to all the agencies, media organizations and brands you know and love since 2009.

Restricted to ADV and PRL department use only, must have Advertising department authorization, limited number of users, mainly for student use



Simmons Insights (SU Library)

Consumer survey data for U.S. individuals and American households. Cross-tabulate product categories and usage data for over 8,000 brands, inclusive of consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles. Build target audiences in a smart search window or select from dictionary categories. Compare brand personas and visualize trends. A “dictionary search” button offers a coding screen familiar to users of Simmons OneView. 50 simultaneous users.



PIVOT

PIVOT maintains a database of grants, fellowships, and other funding information from public and private, domestic and international sources.

  • To access from an off-campus computer or to sign up for weekly alerts, first sign-up and create your PIVOT account. Select “Access via My Institution Login”, Choose “Syracuse University”, Sign in with NetID and password.
  • For guides to assist you, access Pivot’s Knowledge Centeror Pivot’s YouTube Channel



National Center for Faculty Development & Diversity

https://www.facultydiversity.org/14daychallenge-members



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