Class of 2024 Major Requirements: Advertising
First Year:
| Course # | Course Title | Credits |
Grammar Competency Students must pass a grammar competency exam in order to graduate. Students who fail the competency exam can still meet the requirement by passing COM 101, a 0-credit remedial grammar course. This course can be repeated until a passing grade is earned. | ||
| COM 107 | Communications and Society | 3 |
| COM 117 | Multimedia Storytelling | 3 |
| ADV 206 | Advertising Practice in a Diverse Society ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester. | 3 |
Second Year:
| Course # | Course Title | Credits |
| VIS 207 | Introduction to Graphic Design A-K in fall; L-Z in spring. | 3 |
| ADV 208 | The Big Idea in Advertising A-K spring; L-Z fall PREREQUISITE: ADV 206 ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester. | 3 |
Students must declare their emphasis by petition no later than April 1 of sophomore year.
Second or Third Year:
| Course # | Course Title | Credits |
| ADV 307 | Conceptual and Creative Thinking in Media Planning PREREQUISITE: ADV 208 | 3 |
Third and Fourth Year:
| Course # | Course Title | Credits |
Global Experience Note 4 The Global Experience may be fulfilled by studying abroad or taking an approved class from the list in the Newhouse Guidebook. If a student selects a Newhouse class and has already taken their 42 Newhouse credits, those credit hours will be added to the 122 hours required to graduate. | ||
| ADV 509 | Advertising Research and Planning: A Case Study Approach PREREQUISITE: Senior standing; ADV 307 or ADV 421 ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement. | 3 |
COM 346 or COM 348 | Race, Gender and the Media PREREQUISITE: COM 107 or Beauty and Diversity in Fashion Media | 3 |
Advertising Emphasis: 3 courses, 1 in Newhouse Students must declare their emphasis BY PETITION no later than April 1 of sophomore year. | 3 |
Fourth Year:
| Course # | Course Title | Credits |
| COM 507 | Communications Law for Advertising and Public Relations A-K fall; L-Z spring PREREQUISITE: Senior standing | 3 |
| ADV 425 or PRL 325 | CAPSTONE REQUIREMENT: CHOOSE ONE Integrated Advertising Campaigns (senior) PREREQUISITE: Senior standing ;ADV 307 or ADV 421 ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.
PREREQUISITE: Senior standing; ADV 509 or PRL 215 & PRL 315 | 3 |
Minimum total credits: 33-39
Notes
- Students may devote no more than 42 of the 122 total credits to Newhouse School courses. Any courses taken above the 42-credit hour limit will be added to the total hours required for graduation.
- Students must pass a grammar competency exam in order to graduate. Students who fail the competency exam can still meet the requirement by passing COM 101, a 0-credit remedial grammar course. This course can be repeated until a passing grade is earned.
- ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester.
- The Global Experience may be fulfilled by studying abroad or taking an approved class from the list in the Newhouse Guidebook. If a student selects a Newhouse class and has already taken their 42 Newhouse credits, those credit hours will be added to the 122 hours required to graduate
- ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.
- Students must declare their emphasis by petition no later than April 1 of sophomore year.
- Advertising students are limited to 3 internship credits in communications; these count toward the 122 credits required to graduate. Singly enrolled Newhouse students are not permitted to enroll in non-communications experience credit.