School of Information Studies
Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


  1. Define key industry terms.
  2. Craft a web analytics strategy using proven models to establish goals and key performance indicators. 
  3. Implement various web analytics tools.
  4. Utilize web analytics tools to gain insights from traffic data.
  5. Understand the importance of search engine optimization and design effective SEO strategies.
  6. Perform keyword research and analysis for search engine optimization.
  7. Manipulate page markup to implement proven technical search engine optimization techniques.
  8. Understand the value of inbound tactics and their impact on site traffic.

Course Syllabus

IST 322 Fall 2020 Spring 2021 Syllabus - Michael Clarke


Other iSchool Courses

Children Display
pageiSchool Undergraduate Courses