Class of 2024 Major Requirements: Advertising
First Year:
| Course # | Course Title | Credits |
| Grammar Competency | Info |
|---|
Students must pass a grammar competency exam in order to graduate. Students who fail the competency exam can still meet the requirement by passing COM 101, a 0-credit remedial grammar course. This course can be repeated until a passing grade is earned. |
|
|
| COM 107 | Communications and Society | 3 |
| COM 117 | Multimedia Storytelling | 3 |
| ADV 206 | Advertising Practice in a Diverse Society | Info |
|---|
ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester. |
| 3 |
Second Year:
| Course # | Course Title | Credits |
| VIS 207 | Introduction to Graphic Design | Info |
|---|
A-K in fall; L-Z in spring. |
| 3 |
| ADV 208 | The Big Idea in Advertising | Info |
|---|
A-K spring; L-Z fall PREREQUISITE: ADV 206 ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester. |
| 3 |
Students must declare their emphasis by petition no later than April 1 of sophomore year.
Second or Third Year:
| Course # | Course Title | Credits |
| ADV 307 | Conceptual and Creative Thinking in Media Planning | Info |
|---|
PREREQUISITE: ADV 208 |
| 3 |
Third and Fourth Year:
| Course # | Course Title | Credits |
| Global Experience | Info |
|---|
| The Global Experience may be fulfilled by studying abroad or taking an approved class from the list in the Newhouse Guidebook. If a student selects a Newhouse class and has already taken their 42 Newhouse credits, those credit hours will be added to the 122 hours required to graduate. |
|
|
| ADV 509 | Advertising Research and Planning: A Case Study Approach | Info |
|---|
PREREQUISITE: Senior standing; ADV 307 or ADV 421 ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement. |
| 3 |
COM 346
or COM 348 | Race, Gender and the Media | Info |
|---|
PREREQUISITE: COM 107 |
or Beauty and Diversity in Fashion Media | 3 |
| Advertising Emphasis: 3 courses, 1 in Newhouse | Info |
|---|
Students must declare their emphasis BY PETITION no later than April 1 of sophomore year. |
| 3 |
Fourth Year:
| Course # | Course Title | Credits |
| COM 507 | Communications Law for Advertising and Public Relations | Info |
|---|
A-K fall; L-Z spring PREREQUISITE: Senior standing |
| 3 |
|
ADV 425
or PRL 325 | CAPSTONE REQUIREMENT: CHOOSE ONE
Integrated Advertising Campaigns (senior) | Info |
|---|
PREREQUISITE: Senior standing ;ADV 307 or ADV 421 ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement. |
or
Public Relations Campaign Planning and ExecutionSenior standing is required to take this course.
| Info |
|---|
PREREQUISITE: Senior standing; ADV 509 or PRL 215 & PRL 315 |
| 3 |
Minimum total credits: 33-39
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