Course Description

Introduction to the use and management of social media technologies, including strategies for communication, awareness of challenges, and tools and techniques for analysis of social media in contemporary organizations.



Professor of Record

Jennifer Stromer-Galley


This course is intended for any undergraduate interested in social media and its use by, and in, organizations.

Learning Objectives

After this course, students will be able to:

  1. Analyze, interpret, and demonstrate understanding of the affordances and limitations of social media for communicating.
  2. Recognize the larger social, personal, and cultural impact of social media on society.
  3. Explain the complex, changing organizational structures and challenges that workers must negotiate when working with social media.
  4. Analyze the social media strategies of contemporary organizations, such as non-profits, start-ups, local businesses, or multi-national corporations.
  5. Analyze and demonstrate strategic communication messaging through social media.

Course Syllabi

IST 486 Fall 2021 Syllabus- Brian McKernan

IST 486 Spring 2021 Syllabus- Jean Philippe Rancy

IST 486 Fall 2021 Syllabus - Jason Ryan

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