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Class of 2024 Major Requirements: Advertising

First Year:

Course #

Course Title

Credits

Grammar Competency

Students must pass a grammar competency exam in order to graduate. Students who fail the competency exam can still meet the requirement by passing COM 101, a 0-credit remedial grammar course. This course can be repeated until a passing grade is earned.

COM 107

Communications and Society

3

COM 117

Multimedia Storytelling

3

ADV 206

Advertising Practice in a Diverse Society

ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester.

3

Second Year:

Course #

Course Title

Credits

VIS 207

Introduction to Graphic Design

A-K in fall; L-Z in spring.

3

ADV 208

The Big Idea in Advertising

A-K spring; L-Z fall

PREREQUISITE: ADV 206

ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester.

3

Students must declare their emphasis by petition no later than April 1 of sophomore year.

Second or Third Year:

Course #

Course Title

Credits

ADV 307

Conceptual and Creative Thinking in Media Planning

PREREQUISITE: ADV 208

3

Third and Fourth Year:

Course #

Course Title

Credits

Global Experience

The Global Experience may be fulfilled by studying abroad or taking an approved class from the list in the Newhouse Guidebook. If a student selects a Newhouse class and has already taken their 42 Newhouse credits, those credit hours will be added to the 122 hours required to graduate.

ADV 509

Advertising Research and Planning: A Case Study Approach

PREREQUISITE: Senior standing; ADV 307 or ADV 421

ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.

3

COM 346

or

COM 348

Race, Gender and the Media

PREREQUISITE: COM 107

or

Beauty and Diversity in Fashion Media

3

Advertising Emphasis: 3 courses, 1 in Newhouse

Students must declare their emphasis BY PETITION no later than April 1 of sophomore year.

3

Fourth Year:

Course #

Course Title

Credits

COM 507

Communications Law for Advertising and Public Relations

A-K fall; L-Z spring

PREREQUISITE: Senior standing

3

ADV 425

or

PRL 325

CAPSTONE REQUIREMENT: CHOOSE ONE

Integrated Advertising Campaigns (senior)

PREREQUISITE: Senior standing ;ADV 307 or ADV 421

ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.

or
Public Relations Campaign Planning and ExecutionSenior standing is required to take this course.

PREREQUISITE: Senior standing; ADV 509 or PRL 215 & PRL 315

3

Minimum total credits: 33-39

Notes

Students may devote no more than 42 of the 122 total credits to Newhouse School courses. Any courses taken above the 42-credit hour limit will be added to the total hours required for graduation.
Students must pass a grammar competency exam in order to graduate. Students who fail the competency exam can still meet the requirement by passing COM 101, a 0-credit remedial grammar course. This course can be repeated until a passing grade is earned.
ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester.
The Global Experience may be fulfilled by studying abroad or taking an approved class from the list in the Newhouse Guidebook. If a student selects a Newhouse class and has already taken their 42 Newhouse credits, those credit hours will be added to the 122 hours required to graduate
ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.
Students must declare their emphasis by petition no later than April 1 of sophomore year.
Advertising students are limited to 3 internship credits in communications; these count toward the 122 credits required to graduate. Singly enrolled Newhouse students are not permitted to enroll in non-communications experience credit.