Class of 2024 Major Requirements: Advertising

First Year:

Course #Course TitleCredits

Grammar Competency 

Students must pass a grammar competency exam in order to graduate. Students who fail the competency exam can still meet the requirement by passing COM 101, a 0-credit remedial grammar course. This course can be repeated until a passing grade is earned.



COM 107Communications and Society3
COM 117Multimedia Storytelling3
ADV 206

Advertising Practice in a Diverse Society 

ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester.


3

Second Year:

Course #Course TitleCredits
VIS 207

Introduction to Graphic Design

 A-K in fall; L-Z in spring.


3
ADV 208

The Big Idea in Advertising 

A-K spring; L-Z fall 

PREREQUISITE: ADV 206 

ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester.


3

Students must declare their emphasis by petition no later than April 1 of sophomore year.

Second or Third Year:

Course #Course TitleCredits
ADV 307

Conceptual and Creative Thinking in Media Planning 

PREREQUISITE: ADV 208


3

Third and Fourth Year:

Course #Course TitleCredits

Global Experience 

The Global Experience may be fulfilled by studying abroad or taking an approved class from the list in the Newhouse Guidebook. If a student selects a Newhouse class and has already taken their 42 Newhouse credits, those credit hours will be added to the 122 hours required to graduate.



ADV 509

Advertising Research and Planning: A Case Study Approach

PREREQUISITE: Senior standing; ADV 307 or ADV 421

ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.


3

COM 346




or

COM 348

Race, Gender and the Media 

PREREQUISITE: COM 107

or

Beauty and Diversity in Fashion Media

3

Advertising Emphasis: 3 courses, 1 in Newhouse 

Students must declare their emphasis BY PETITION no later than April 1 of sophomore year.


3

Fourth Year:

Course #Course TitleCredits
COM 507

Communications Law for Advertising and Public Relations

 A-K fall; L-Z spring

PREREQUISITE: Senior standing


3
 


ADV 425






or

PRL 325

CAPSTONE REQUIREMENT: CHOOSE ONE


Integrated Advertising Campaigns (senior)

PREREQUISITE: Senior standing ;ADV 307 or ADV 421

ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.


or
Public Relations Campaign Planning and ExecutionSenior standing is required to take this course.

PREREQUISITE: Senior standing; ADV 509 or PRL 215 & PRL 315


3

Minimum total credits: 33-39

Notes

  1. Students may devote no more than 42 of the 122 total credits to Newhouse School courses. Any courses taken above the 42-credit hour limit will be added to the total hours required for graduation.
  2. Students must pass a grammar competency exam in order to graduate. Students who fail the competency exam can still meet the requirement by passing COM 101, a 0-credit remedial grammar course. This course can be repeated until a passing grade is earned.
  3. ADV 206 should be taken before ADV 208. Junior transfer students only may petition to take them in the same semester.
  4. The Global Experience may be fulfilled by studying abroad or taking an approved class from the list in the Newhouse Guidebook. If a student selects a Newhouse class and has already taken their 42 Newhouse credits, those credit hours will be added to the 122 hours required to graduate
  5. ADV 509 should be taken before ADV 425. Marketing minors and Whitman dual majors may petition to substitute MAR 356 for ADV 509. This substitution will not count toward Newhouse credits; these students must take 3 credits of a Newhouse elective to meet their total Newhouse credit requirement.
  6. Students must declare their emphasis by petition no later than April 1 of sophomore year.
  7. Advertising students are limited to 3 internship credits in communications; these count toward the 122 credits required to graduate.  Singly enrolled Newhouse students are not permitted to enroll in non-communications experience credit.